DeFarm

Digitizing Impact for a 1200-Hectare Farm in the MENA Region

A diversified 1200-hectare agricultural enterprise in the MENA region, operating across fruit, vegetable, and grain production.

The client sought a reliable way to track environmental impact, reduce operational inefficiencies, and meet increasing sustainability requirements from buyers and regulators.

A diversified 1200-hectare agricultural enterprise in the MENA region, operating across fruit, vegetable, and grain production. The client sought a reliable way to track environmental impact, reduce operational inefficiencies, and meet increasing sustainability requirements from buyers and regulators.

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Region

MENA

Area

1200-hectare farm

Challenges

The farm faced several operational and reporting constraints:

Limited visibility on resource use across multiple crop zones

Manual data collection, resulting in inconsistent reporting and delays

Growing pressure from downstream buyers to demonstrate sustainability performance

Rising operational costs due to water scarcity and inefficient input usage

Lack of centralized data to inform decisions across field teams and management

DeFarm Solution

DeFarm deployed a fully integrated impact-tracking system tailored to the client's operational structure:

1. Environmental Monitoring & Data Automation

Remote sensing for vegetation health and stress detection

IoT devices installed for soil moisture and irrigation performance

Automated monitoring of fertilizer and pesticide usage

2. Unified Sustainability Dashboard

A single platform for carbon, water, soil health, and biodiversity indicators

Automated data consolidation and audit-ready reporting

Alerts and insights to identify underperforming fields

3. Optimization Engine

AI-driven recommendations for irrigation scheduling

Input optimization modelling (water, fertilizer, energy)

Forecasting tools for yield, resource needs, and sustainability KPIs

Results

Operational Impact

12% reduction in operating costs within the first season
18% reduction in water consumption in high-use zones
More efficient input allocation, reducing waste and improving yield stability

Sustainability & Compliance

Full digital traceability for environmental claims
Automated reporting that reduced preparation time from weeks to minutes
Improved soil-health indicators supported by continuous monitoring

Organizational Improvements

Unified data source across field teams and management
Faster decision-making enabled by real-time field insights
Increased buyer confidence due to transparent, verifiable impact metrics

Conclusion

By adopting DeFarm’s impact-tracking technology, the client transformed its traditional operation into a more efficient, transparent, and resilient farming system. The project demonstrates how digitization - when paired with actionable analytics - can drive measurable financial and environmental gains for farms in resource-constrained regions.